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Mozilla recently launched an interesting scheme where they have invited the Mozilla users to vote and to comment on a range of logos which were designed for them.
Now with all designs there is a range of ideas, concepts, visions thrown around in order to come to the right end decision. The logos which they would like people to comment on are of a very different set of ideas. By making people look through the different styles gives Mozilla a very real view of what people think of their brand how they envision using their products.
I for one have always been a fan of what Mozilla currently has with regards to its logo as it is very different to what is around. I believe that Mozilla’s current logo does fall short in a few areas and one of those is with regards to how people use logos today. When web designers put together a website or app developers build an app they like to use a very simple version of the logo (maybe 1 or 2 colours), for example look at Google, Facebook or Twitter which have very simple logos which appear as 1 colour.
Mozilla’s current logo would always be difficult to be used with a single colour and with the new logos on display they all have a common element to them, they can all be used in very simple forms which opens it up for use on a wider media basis.
Now for Mozilla this is a logo redesign process which in itself can be risky but with all companies logo’s do need to be updated and changed. Even Google with its simple text logo decided in 2015 to change the font type it used on its logo, although not a major redesign it still is in itself a redesign.
My favourite when looking at this, although wasn’t originally is the bottom right one as it best demonstrates what Mozilla stands for. I believe the top left looks too much like Monsters Inc. The bottom right logo also has the best options with regards to different versions, marketing materials design and better represents the clientele that Mozilla currently has.
You can also be apart of this logo redesign process by visiting the Mozilla blog Logo design , As logo designers in Perth we always take a close look at whats happening in the wider world of logo design, This helps us see how companies are evolving.